business
What is KPI (Key Performance Indicator)?
A measurable value that demonstrates how effectively a business is achieving its key objectives.
In plain English
KPIs translate business goals into trackable numbers. Good KPIs are specific, measurable, and tied to outcomes you can influence — revenue growth, customer acquisition cost, net promoter score, average resolution time. Automating the collection and reporting of your KPIs means you always have accurate, current data without manual tracking. The discipline of defining and monitoring KPIs is what separates businesses that make data-driven decisions from those that run on gut feel alone.