sales
What is Lead Scoring?
A system for ranking prospects based on their likelihood to become customers, using behavior, demographics, and engagement signals.
In plain English
Lead scoring assigns points to contacts based on actions they take (opened email = 5 points, visited pricing page = 20 points, downloaded a guide = 10 points) and who they are (small business owner = +15 points, student = -10 points). When a lead crosses a score threshold, an automation triggers a sales alert or moves them to an active outreach sequence. For SMBs with limited sales capacity, lead scoring ensures you focus on the hottest prospects first.