ecommerce

What is Product Feed?

A data file containing your product information — titles, descriptions, prices, images, and stock status — used to distribute listings across marketplaces and advertising channels.

In plain English

A product feed is how your product catalog gets pushed to Google Shopping, Facebook Ads, Amazon, and other channels. Keeping product feeds accurate and up-to-date is a major operational challenge for e-commerce businesses. Automated product feed management ensures that price changes, stock updates, and new products are pushed to all channels instantly — preventing the embarrassment of advertising out-of-stock items or showing the wrong price.

Tools that use Product Feed

Related terms