ecommerce
What is Abandoned Cart?
When a shopper adds items to an online shopping cart but leaves without completing the purchase.
In plain English
Abandoned cart is one of the most common and costly problems in e-commerce — the average abandonment rate is 70%. An abandoned cart email sequence is a series of automated emails sent to recover that potential sale. A well-structured 3-email sequence (1 hour, 24 hours, 72 hours) typically recovers 12-18% of abandoned carts. For e-commerce businesses, this is often the single highest-ROI automation they can implement.