sales
What is Conversion Rate?
The percentage of people who take a desired action — such as making a purchase, signing up, or filling out a form — out of the total who had the opportunity.
In plain English
Conversion rate is one of the most important metrics in any business because it measures how effectively you're turning interest into revenue. A 2% conversion rate on your checkout page means 98 out of every 100 people who reach it don't buy. Automation can dramatically improve conversion rates by reducing friction, following up automatically with people who don't convert immediately, and personalizing the experience based on what you know about the visitor.