email-marketing
What is Broadcast Email?
A one-time email sent to your entire list or a segment of it at a specific point in time, such as a promotional announcement or newsletter.
In plain English
Broadcast emails (also called campaigns or blasts) are different from automated sequences in that they're sent once to many people simultaneously. Weekly newsletters, product launches, flash sales, and holiday promotions are all broadcast emails. While automated sequences do the heavy lifting of nurturing and converting leads over time, broadcast emails keep your list engaged and generate bursts of revenue from existing customers. A healthy email strategy uses both.