email-marketing
What is Email Sequence?
A series of emails sent automatically to contacts in a specific order and at specific time intervals, triggered by an event or action.
In plain English
An email sequence is the backbone of most automated marketing. Whether it's a welcome series for new subscribers, a post-purchase follow-up, a trial onboarding flow, or a lead nurture campaign, sequences let you deliver the right message at the right moment without manual effort. The best sequences are built around the customer's journey — addressing their questions and objections in the order they naturally arise — rather than around what you want to promote.