sales
What is Follow-Up Sequence?
A series of pre-scheduled messages sent automatically to a contact after a specific event, such as a demo, a quote, or an initial inquiry.
In plain English
Studies show that most sales require 5 or more follow-up touchpoints, yet the majority of salespeople give up after 1 or 2. A follow-up sequence automates the persistence required to close deals by sending timed messages after key events — a quote being sent, a demo being completed, or a trial period starting. The sequence runs automatically until the prospect replies, converts, or opts out, ensuring no lead slips through the cracks.