sales
What is Sales Cadence?
A structured sequence of outreach touchpoints — emails, calls, LinkedIn messages — delivered over a set period to convert a prospect.
In plain English
A sales cadence takes the guesswork out of follow-up by defining exactly when and how your team (or automation) will reach out to a prospect. A typical cadence might be: Day 1 email, Day 3 call, Day 5 email, Day 8 LinkedIn message, Day 12 final email. Automating your cadence with a CRM or sales engagement tool ensures every prospect gets consistent, timely outreach — not just the ones your reps happen to remember to follow up with.