automation
What is Integration?
A connection between two or more software applications that allows them to share data and work together automatically.
In plain English
An integration is what makes automation possible. When your e-commerce store, email platform, and accounting software all share data seamlessly, you eliminate the manual copy-paste work that consumes hours every week. Integrations can be native (built directly into the software), through middleware platforms like Zapier or Make, or custom-built via APIs. The more integrated your tech stack, the less time you spend on data entry.