automation
What is Workflow Automation?
Using software to automatically execute a series of tasks without human intervention, based on predefined rules or triggers.
In plain English
Workflow automation is the use of technology to perform repetitive tasks or processes in a business without manual effort. When a trigger event occurs (like a form submission, payment, or status change), the automation kicks off a series of actions — sending emails, creating records, updating databases, and more. For SMBs, workflow automation is the key to scaling without proportionally scaling headcount.