automation
What is Trigger?
An event that starts an automated workflow. Examples: new form submission, invoice marked paid, customer added to a list.
In plain English
In automation, a trigger is the 'if this happens' part of the equation. Common triggers for small businesses include: a new customer signing up, a form being submitted, an invoice being created, a specific date or time, a row being added to a spreadsheet, or a payment being received. Choosing the right trigger is the foundation of any good automation.