sales
What is Upsell?
Encouraging an existing customer to purchase a higher-tier product, additional quantity, or premium add-on to what they've already bought.
In plain English
Upselling is one of the highest-ROI activities in business because selling to an existing customer is 5-7x cheaper than acquiring a new one. Automated upsell sequences can identify customers who've hit usage limits, are due for a renewal, or have bought a product that pairs well with an upgrade — and send them a targeted offer at exactly the right moment. Even a small increase in average order value compounds significantly over time.