automation
What is Filter?
A condition that stops an automation from continuing unless specific criteria are met, letting you control exactly when actions run.
In plain English
A filter is like a gatekeeper in your workflow. You set rules — such as 'only continue if the order value is over $100' or 'only continue if the customer is tagged as VIP' — and the automation stops silently if those rules aren't met. Filters prevent your automations from firing on every single event and keep you from spamming contacts or creating unnecessary records.